Ways you can use Digital Marketing Strategies to Develop Your Jewelry Company
People are more and more prepared to bring out their money for expensive jewelry. In attempts to break out of the mold and stand out, jewelry companies have begun to get creative with their digital marketing strategies.
American companies will have spent over 120 billion dollars on just digital marketing by the year 2021. But companies these days have grown to no longer spending money on blind causes as they did few years ago. Alternatively, they have turned their eyes on investments to help them reach their targets.
Lets tackle the most efficient ways for you to advertise your jewelry company on the web.
Make Product Advertisements Using Online Video.
The truth is that most people would rather watch a video of a product instead of having to read about it. The online video format is easier for viewers to take in especially on this digital age.
Live stream video is very promising and is a very low cost method. Live video hosting platforms like Facebook Live can equip you with the means to hype up a new release and can build closer connections with your customers.
Using Social Media to Connect with Customers.
With Social media you are given more chances to bring in new customers as well as boosting brand recognition. This tells us why social media advertising campaigns is the kickstarter of the low cost business online expenditure.
With jewelry, you would find the most amount of success with Instagram, Pinterest, and Facebook. When posting on Pinterest, Link every photos back to item pages on your site like ItsHot.com does with its men’s diamond rings. Not only does this attract new customers but also promotes your other products and your website.
Boost Your Online Visibility through Regular Blogging.
One very good of online marketing and advertising is through blogging. Minimum of one Blog a week works best. You’ll garner mor internet traffic the more you post.
You can just blog anything you want, any topic you wish from lifestyle to reviews. And possibly in the future you can elevate from blogging to Youtube videos.
Rank Higher by Boosting your SEO
SEO or Search Engine Optimization is a procedure done in order to go higher up and be more visible on search engines. SEO is a very good investment as it can greatly boost your online visibility. Especially in these days where over 8 out of 10 consumers do their research before they buy anything, SEO has become more important than ever.
Conduct keyword searches to find a string of keywords related to your business. Have these keywords embedded in your meta descriptions, blog titles, content and headings.
Try giving these methods above to attract more customers a go.