5 Ways Color Psychology Affects Branding Design
In order to brand your company well, choice of color matters a lot.It is not right to overlook the study of different colors psychology when you are planning your business. In the event that you are not in a position to learn, you may consider hiring top branding experts to assist you. You need to impact your business positively by use of the appropriate colors.This article highlights the amazing benefits that color psychology will have in designing your company’s brand.
In color psychology, different colors have various meanings. Nevertheless, a few colors have many meanings.An example is color green which is associated with the natural world, but in the business world it depicts money. Additionally, red has two meanings which are anger and also passion. When choosing a color, therefore, you need to be sure of the message you want to pass across.When you decide on the message, choose the appropriate color for that message and stick to it.
Competition is an important factor to consider when engaging in any business activity. It is important to do a comparison among your competitors regarding their branding designs. A unique logo and website for your business will distinguish it from the rest. Additionally, choose different colors from your competitors.
Placement of colors matters a lot when it comes to conveying a certain message to customers. You should put together two colors that complement each other. A good example is using a black background on a white color to make it more saturated and bright. This will assist the customers to get the message being conveyed about your products and services. ODA Creative showcase work from different branding experts that is incredibly gorgeous.
In addition to this, your business’ conversion rates can be boosted by colors. It is possible for a company to boost its rates by 21% just by changing the “Get Started Now” button from green to red. In comparison to the other colors, the red color has a great contrast hence the high conversion rate. It is very easy to notice the red color because it’s conspicuous. Therefore, because of the color mindset among most people, the red color will boost high conversation rates for a company.
Consequently, in order to be consistent with your brand, use the same colors. A good illustration of color psychology is when a business dealing with foodstuffs uses the white and green colors to represent sanitation and nature respectively. Such colors will be communicating to the customers.