Many HR department and recruiters feel that the talent pool is gradually shrinking. It looks like there is a great number of employees who do have the skills and the tools needed to make the transition to a new corporation. But it does not indicate that there is nothing that a recruitment company can do about it. The truth is, there are lots of ways that could be done in connecting and recruiting new and fresh talents by using content promotion strategy. Here are some ways on how it works.
Number 1. Good promotion strategy works when the content is seen and exposed – resource page is now part of the past as this information should not be hidden away in the website of any recruitment business. In an effort for the prospective talents access vital information with less hassle, it is essential that it’s seen across the site.
The more the info is supplied to talented employees, the easier it is for them to become informed, ready and educated in transferring their skills to another company that’s fortunate enough to have them.
Number 2. Use social media to find new talents – if the recruitment company isn’t taking advantage of social media to find potential employees, then they are missing out a lot on finding new talents. Well in the end, there’s no fee associated to creating an account in social media websites. Even when paid ads are used in social media, it is possible to target the exact candidates that the company needs to hire. This is basically easy to do and also, cost effective.
Not only that, it will be a good idea if you are going to add share button to websites as well as blogs to organically spread the message and get traffic. Aside from that, it will be crucial to learn how to use LinkedIn to locate other talents for recruitment company.
Number 3. Newsletters to share information – the beauty about using newsletters are the fact that it is effective and very simple to use. Furthermore, it works well in terms of capturing the talent’s names and email addresses, which is a chance as well to share valuable info.
Successful recruitment company must use promotion strategy within content of the newsletters. Not only the fact that newsletter provides info, engage and entertain readers, it should be able to prompt them to send resumes as well.
Number 4. RSS feed – the best opportunity available to a recruitment company is at times the easiest as well such as using RSS feeds in posting openings. Companies do not need to post vacancies in their position manually rather, they are directly pulled from updated feed which comes from the website.